Here's how artificial intelligence can help Italian SMEs

Let's simplify once and for all: when we talk about Artificial Intelligence (AI), we are defining a collection of technologies that allow machines to listen, understand, and act in such a way as to learn a technique or knowledge that will allow them to perform autonomous actions or interact with people.

Simply put, we talk about Artificial Intelligence whenever a computer helps us with our work without needing to be consulted each time.

How can AI help my business?

The fact that the term Artificial Intelligence is immersed in oceans of insider jargon shouldn't distract us from the fundamental aspect of this technology: it is a highly innovative tool available to companies and their businesses.

Regardless of the structural nature of the technology underlying machine learning, we can safely get to the heart of the potential of what, without a shadow of a doubt, is the most exciting aspect of a revolution already underway.

According to some studies from an Accenture report, this technology will be the basis of all relationships between humans and machines and will allow a 40% increase in productivity at work, allowing for a better and more efficient use of our time.

However, automating production processes within a company currently entails high costs, especially when managing machinery that interfaces with a centralized system that manages all process phases. However, in recent months, artificial intelligence has demonstrated its ability to guarantee excellent returns on investment in specific sectors, especially customer care .

Entrust my clients to a robot, more time for me.

Let's start with the simplest concept: an artificial intelligence can talk to customers on your behalf. And it can do this using one of the most mundane channels on the planet: Facebook. How is this possible? Through a special type of artificial intelligence called a chatbot , a conversational system that answers questions and participates in conversations with your users on your behalf.

How many times have you had to answer that same question on social media?

Restaurant and pizzeria owners who have had to manage daily bookings, giving less importance to selecting raw materials from suppliers, are well aware of this; hotels, having had to respond to guests regarding the possibility of allowing dogs and small animals, are also aware of it.

The opportunities for small and medium-sized Italian businesses to increase their profitability through a chatbot There are many. It's not just the tertiary sector that can benefit from them; chatbots can also be an important tool for small-scale fisheries (for example, as a pre-sales channel on the fish market) or for agricultural experts (many wineries use chatbots to provide information about their wines or to allow tours of the company).

How to maximize your return on investment (ROI)

Since we've been designing experiences using artificial intelligence, we've learned that there are no half measures: there's a product and a sale.

The international market has only recently begun to use chatbots for business, especially among small businesses.

In general, we strongly believe in three types of returns for small or medium-sized companies that choose to innovate within their business with an AI solution:

• Image return: let's keep it short. Technological innovation is a sector that generates a lot of publicity, especially if it combines a good dose of originality with a genuine need for the service. To maximize the return, however, it's not enough to leave everything to chance. It's necessary to implement a communications strategy based on the actual experience of using the product, in this case, the chatbot . Simply put, if you can create a useful service that people like because it's simple and attractive, your company's image will significantly improve.
• Better time management: we've already discussed this, but it's worth clarifying. When managing investments, never forget the T factor, or the time we spend managing our work activities. Reorganizing your schedule to streamline your social media presence and, consequently, customer service allows you and your employees to dedicate more time to other areas that deserve greater focus.
• High profits based on quality standards: If your company is perceived as an innovator in your field, your quality standards may also be affected. If you produce a high-quality product, be it wine or furniture, using innovative systems like artificial intelligence will allow your customers to better understand the market and your approach.

In closing, it is important to understand that the development of solutions based on artificial intelligence is not only intended for international elites or multinational companies operating in the IT or technology sector.

If you have a small or medium-sized business and want to create a small revolution in your industry, contact us to discuss the best solution for your business.

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