The Thinking Clouds
We design knowledge systems
We design digital products, services, and platforms that make knowledge usable and measurable.
What we do
The Thinking Clouds exists to shape knowledge and turn it into concrete digital tools.
We design knowledge-based digital experiences that help people and organizations make better decisions, act with awareness, and scale projects.
Strategy
We turn knowledge into direction
Experience
Apps, web apps, and digital experiences
Impact
Measurable results for people and organizations
Our craft
We design knowledge systems
Help people understand
Our systems make complex information accessible by turning it into understanding.
Enable organizations to evolve
We build knowledge infrastructures that support growth and organizational change.
Make the abstract usable
We translate principles and goals into behaviors that are clear and actionable.
We move from idea to delivery through prototyping, testing, execution, and refinement.
Our focus areas
We operate in three core areas, chosen for impact and responsibility.
Training and organizational culture
We build learning systems that shape how people work, decide, and grow.
Effective training is not only information transfer, but the building of capabilities that translate into concrete behaviors.
Examples: digital courses for cybersecurity, interactive onboarding paths, corporate academies with AI tutors.
Content that engages learners and guides them to knowledge
Learning systems that turn knowledge into competence
Organizational culture that evolves through understanding
Training methods that generate measurable change
Sustainability and environmental awareness
We translate principles and goals into clear, actionable behavior.
We design tools that turn awareness into action, making sustainability practical.
Examples: sustainability apps, ESG training programs, dashboards for sustainable behaviors.
Systems that make sustainability actionable
Awareness that becomes concrete behavior
Measurement and monitoring of environmental impact
Cultural heritage, museums and patrimony
We make cultural knowledge accessible, current, and usable.
Our systems transform collections, archives, and historic sites into experiences that connect the past to the present.
Examples: apps for digitizing museums and heritage, interactive guides, AR routes.
Accessible and engaging cultural experiences
Systems that make cultural heritage usable
Technologies that connect past and present
These areas differ in context, but share the same method.
Every project starts from a question, not from a technology. We analyze before building, design before automating, test before scaling.
Complexity is not removed: it is structured.
Discover our methodThe role of technology and AI
We use artificial intelligence as a tool to amplify thinking.
Make knowledge accessible
Scale systems
Improve the experience
AI does not replace:
The project
Judgement
Responsibility
Case Studies
Real experiences, measurable results, and solutions ready to scale.
How we measure value
The value of a project is not in the technology used, but in what it enables.
It gets used
A project works when it is used in daily life.
It is understood
Understanding is the foundation for adoption and evolution.
It generates change
True value is measured in the impact and change generated.
Awards & Recognition
Awards that demonstrate the innovation and quality of our solutions.
TOPofthePID 2020
Innovation recognition award
PEGASO Award 2024 Innovation Village
Innovation award for GENIA e-learning
Participations
National and international presences that tell our story.
SMAU
Milan · Naples · Berlin · London · San Francisco
CES 2024–2025
Las Vegas · Italian Pavilion
Partners
We work with organizations and institutions to create value.
Active case
Integrated Monitoring Mosaic
Partner for monitoring systems and technical-scientific content in research and advanced training projects.
Focus
Integrated monitoring and scientific content
In the media
Articles, press coverage, and media that highlight our impact.
Corriere Innovazione
Il Denaro
StartupItalia
Forbes
Affari & Italiani
Il Sole 24 Ore
Funded Projects
Our research and development projects.
HERA
HERA (cultural Heritage Empathetic Response Algorithms) develops algorithms for empathic virtual assistants that make cultural heritage experiences more natural and engaging.
Technologies
Results
- Research project for cultural heritage
- Co-funded by the European Union and the Campania Region
GREENIA
AI-based e-learning platform for corporate and school training on environmental sustainability.
Technologies
Results
- Green Economy Award 2024
- Implemented in multiple companies
GLOOCI
Conversational cultural tourism app that turns every visit into an immersive experience through the Genius Loci.
Technologies
Results
- Available on iOS and Android
- Implemented in cultural sites
ICARO
Advanced robotic system integrating artificial intelligence for industrial applications, funded by MICS under the PNRR.
Technologies
Results
- PNRR-funded project
- Collaboration with Mosaico and Officine Sostenibili
LEILA
Intelligent AI-based assistant for continuous learning that personalizes training paths.
Technologies
Results
- Partnership with Officine Sostenibili
- Project launched in 2024
GIADA
AI system to improve cultural accessibility for people with ADHD and neurodivergence.
Technologies
Results
- Partnership with ADHD Italia
- Implemented in pilot museums
EIDELON
Interactive robot for museums and cultural heritage that uses artificial intelligence to guide visitors and provide personalized experiences.
Technologies
Results
- Presented at CES 2025
- Co-funded project by the Campania Region
Le città di Diomede
App to discover the Sannio through stories and interactive routes, enhancing local cultural heritage.
Technologies
Results
- Available on iOS and Android
- Promotion of the Sannio territory