20 February 2023
ChatGPT and Italian experiential tourism

In recent years, the use of artificial intelligence tools to create conversational experiences has revolutionized the approach to content management and the creation of alternative visitor experiences. A particularly important tool in this context is ChatGPT, a large language model developed by OpenAI that allows for automatic and natural text generation.
ChatGPT's importance in content management for creating conversational experiences stems from the fact that it allows for the creation of coherent and realistic dialogues that can guide users through a virtual visit, providing useful information and effectively answering user questions. This is particularly important for companies looking to create alternative visit experiences, such as virtual tours, augmented reality guided tours, virtual assistant chatbots, and many others.
In Italy, the growing demand for alternative visit experiences is giving rise to new professional roles, responsible for creating content and implementing technological solutions for managing virtual visit experiences. These roles include copywriters, who write the texts used in virtual visit experiences, and chatbot developers, who are responsible for implementing technological solutions for managing virtual visit experiences.
The Thinking Clouds is an Italian company working to create alternative visitor experiences through advanced technological solutions. Specifically, The Thinking Clouds has developed Glooci , a platform for creating virtual tours and guided visits in augmented reality, which uses advanced technologies such as computer vision and augmented reality to offer an immersive and engaging visitor experience.
The Thinking Clouds also develops chatbots and virtual assistants for the hospitality, culture, and tourism industries, using AI-based solutions to provide immediate and accurate answers to user queries.
In conclusion, the use of tools like ChatGPT is revolutionizing the approach to content management and the creation of conversational experiences, opening up new opportunities for creating alternative visit experiences. In Italy, the growing demand for virtual visit experiences is giving rise to new professional roles and innovative startups like The Thinking Clouds, which are developing advanced technological solutions for the hospitality, culture, and tourism sectors, including the Glooci platform for creating virtual tours and guided visits in augmented reality.
