28 February 2023
The importance of clickable interfaces in conversational AI-based assistant systems

Conversational Artificial Intelligence (or conversational AI) is becoming increasingly widespread and used in various sectors, from healthcare to commerce, from education to customer service. One of the main advantages of conversational AI is the ability to offer personalized, real-time customer support through the use of chatbots and virtual assistants.
However, the user experience with a virtual assistant can be limited by the lack of clickable interfaces—buttons or links that allow specific actions to be performed or access specific content. In other words, using clickable interfaces can significantly improve the user experience with a virtual assistant powered by conversational AI.
This is why it is important to use clickable interfaces in conversational AI-based assistant systems:
Improve user experience
Users are accustomed to interacting with clickable interfaces, such as buttons or links, when using applications or websites. Including clickable interfaces in a virtual assistant allows users to interact with the assistant in a more intuitive and familiar way, improving the user experience.
Makes it easier to perform specific actions
Using clickable interfaces allows users to perform specific actions quickly and easily. For example, a "Buy" button in an e-commerce virtual assistant allows users to quickly make a purchase without having to type a series of commands.
Reduces user frustration
If a conversational AI-based virtual assistant doesn't include clickable interfaces, users may have to interact with the assistant through voice or text commands. This can be frustrating for users, especially if the virtual assistant doesn't properly understand their commands. Using clickable interfaces reduces user frustration by allowing them to perform specific actions more directly and precisely.
It promotes accessibility
Using clickable interfaces can improve accessibility for users with visual or motor impairments. For example, a visually impaired user could use a screen reader to interact with a virtual assistant, and clickable interfaces can be read more easily than a list of voice commands.
Using clickable interfaces in conversational AI-based assistant systems can significantly improve the user experience, making it easier to perform specific actions, reducing user frustration, and improving accessibility. Therefore, virtual assistant designers should consider including clickable interfaces when creating conversational experiences.
At The Thinking Clouds, we are actively working to develop accessible interface systems for interacting with virtual assistants, both in the tourism and business sectors, in order to deliver useful content across a wide range of verticals, such as e-learning.
We believe accessibility is essential to ensuring our services are available and usable by all users, regardless of age, disability, or technological knowledge. We are committed to creating solutions that are easily accessible to everyone, ensuring an optimal user experience.
Specifically, we are developing virtual assistant solutions for the tourism industry, providing information on destinations, events, and local attractions, as well as facilitating the booking of accommodations and activities. We are also working with companies to create customized virtual assistants that can provide support in various areas, such as logistics management, training, and customer management.
Additionally, we are developing e-learning solutions that use virtual assistants to deliver personalized educational content to our users. Our virtual assistants can adapt to users' individual learning needs, providing personalized content and feedback that can help students improve their skills and knowledge.
