Press release: The Thinking Clouds at CES 2025: The Benevento-based startup brings EIDELON's innovation to the world stage.

Benevento, December 2024 — The Benevento-based startup The Thinking Clouds will be a key player at CES 2025, the leading global event for technological innovation, taking place in Las Vegas from January 7th to 10th. Thanks to the support of the Italian Trade Agency (ITA), The Thinking Clouds will have the opportunity to present EIDELON , a revolutionary platform that uses interactive robots to transform museum visits into immersive educational experiences, to an international audience.

EIDELON is a project that aims to reshape the relationship between culture and technology by introducing virtual avatars capable of communicating with visitors in natural language. These robots, installed on mobile devices, not only answer visitors' questions but also accompany them throughout the museum, creating a unique and engaging connection with the artwork and the cultural context.

What makes Eidelon special?

● Transform a museum visit into an engaging and personalized experience.

● Use technology to bring art to life in new and exciting ways.

● It is an entirely Made in Italy innovation that we want to make known to the world.

During the summer of 2024, EIDELON was successfully tested at the Arcos Museum in Benevento, where it demonstrated its ability to enrich the visitor experience through interactive and personalized dialogue. This project is part of The Thinking Clouds' mission to enhance cultural heritage through advanced technological solutions.

Concrete solutions that leverage robust technologies with significant untapped potential to improve production, urban planning, and people's lives. This is the spirit that characterizes the Italian innovations that will be presented at CES in Las Vegas, the world's largest technology event, scheduled for January 7-10, 2025. The Italian mission, led by ICE – the Italian Trade Agency (Agenzia per la Promozione Abroad e l'Internazionalizzazione delle imprese Italiane), brings together 46 startups from across the country in a single pavilion that will showcase the most exciting innovations in the Italian technology market on the industry's most important global stage.

Numerous advanced sensor technologies for computer vision, predictive maintenance in factories, and intelligent waste management are on display, but space tech is also represented, with the project for the first private Italian constellation of picosatellites for IoT telecommunications.

There are also numerous technologies aimed at the mass public, such as the "virtual concierge" for hospitality, the robot that accompanies museum visits, or the virtual AI assistant incorporated into the smartwatch.

The Italian pavilion will be located in Eureka Park, the CES exhibition area dedicated to startups and national delegations from various countries around the world, along with their respective organizations supporting the development of innovative businesses. This edition, Italy is represented by 46 startups from 14 regions.

This year, continuing the collaboration that began with Italy's first structured institutional participation at CES in Las Vegas, the mission's partner is the national research institution Area Science Park, which in recent weeks has held its usual academy dedicated to startups – a training program to teach them how to make the most of their CES experience in terms of business opportunities and visibility.

The beating heart of the pavilion is a dedicated arena, designed to host thematic panels and discussions with key players in the Italian innovation ecosystem and international partners. During the four-day event, startups will also have the opportunity to present themselves to Eureka Park visitors through pitching sessions designed to maximize their impact and foster strategic connections.

"We are thrilled to bring EIDELON to CES 2025. This participation represents a unique opportunity to show the world how technology can bridge innovation and culture. Following the successful testing at the Arcos Museum in Benevento, we are ready to share our vision with a global audience," said Livio Ascione, CMO of The Thinking Clouds.

The Thinking Clouds' presence at CES 2025 is made possible thanks to the support of the Italian Trade Agency (ITA), which promotes Italian excellence at major international events. With EIDELON, the Benevento-based startup aims to captivate the Las Vegas audience and establish collaborations with museums and technology partners globally.

Eidelon was co-financed by the Campania Region under Action 3.1.1 REGIONAL FUND FOR GROWTH CAMPANIA

About The Thinking Clouds
The Thinking Clouds is an innovative startup based in Benevento that develops advanced technological solutions for the cultural and tourism sectors. Among its flagship projects, EIDELON stands out for its use of interactive robots that transform the museum experience into an engaging and accessible journey.