Digital platforms are everywhere: here's how marketing is transforming for companies, SMEs, and startups.

Marketing today is about experience and sharing.

This is the paragraph that most caught my attention while reading Alberto Maestri's Platform Brand .

In the context of the increasingly sustainable circular economy of our times, it is necessary to rethink experience as a currency of exchange between companies and users, between users and providers of a service, especially in B2B marketing models.

The fact that many multinationals have started to propose their brand as a service platform essentially makes us reflect on two things:

1. It is necessary to build from scratch , from the bottom up, a mindset that no longer looks at a system of economic exchange but at an ecosystem of actions aimed at increasing the value of a brand;
2. communicate the brand through sharing content, but above all values shared and sharable by a community.

We shouldn't be surprised, then, if a small startup from Bari or a large manufacturer based in Cupertino care about the planet, declaring themselves plastic-free and proposing an eco-sustainable management model for their production.

Examples aside, Platform Brand is a book that allows us to reflect on the need to build trust around our brand, attempting, in a certain sense, to reassure the customer by implementing a series of activities that improve the overall vision both internally (employees, stakeholders, etc.) and externally (users, investors, markets, etc.) of the company.