Growth hacking is a mindset, not a technique.

Whether you're an entrepreneur, startupper, university researcher, or project manager, you've undoubtedly faced the need to master techniques to improve your business. You've undoubtedly taken a look around, compared your work with that of your competitors, trying to glean the secrets to success from one of your most active connections on LinkedIn, Twitter, or Instagram.

Then, in all likelihood, you've read about these Growth Hackers, these personalities who are gradually replacing the main marketing figures in companies and who are climbing the LinkedIn algorithm rating rankings at an astonishing speed.

If you've ever wondered if there are magic formulas for growing quickly, without a good dose of passion or, even better, patience, here's the answer.

No, there are no magic formulas.

This is one of the first aspects to consider if you want to approach what the growth hacking mindset represents, a different attitude to our work processes, a growth model made of continuous experimentation and quick tests that can help us understand if the path we are taking is the right one or if we need to review something, often completely changing course.

One of the most interesting books on the subject (and which you can find in bookstores for a few days) is Growth Hacking Mindset , the new title by Raffaele Gaito , who from nearby Salerno has conquered all of Italy with his lessons on the topic of growth hacking.

This is his second book, in which he recounts the exponential growth of corporate projects through an approach and methodology that make this text a true manual or, as many have commented on social media, a "book to keep on your desk at work."

A mindset for multipotentials

One of the peculiarities of growth hacking that I appreciate most is definitely its multidisciplinary nature and the ability to approach objectives in a transversal way.

What does this mean? It means that to develop a growth hacker mindset, you'll necessarily have to start stepping out of your comfort zone and starting to "dare," gathering as much information as possible from your experience and your curiosity.

At our startup, The Thinking Clouds , we like to think this way, gathering input from different disciplines (psychology, computer science, cinema, art, ancient history) and reshaping all this information into innovative products to bring to market.

Being a research and development activity, it's clear that there's a need for rapid testing combined with feasibility studies, competitor analysis, and surveys to determine whether an idea is scalable or, better yet, a winner.

It is at this stage that Raffaele Gaito brings added value with his know-how, first with the quality of the video content posted online and on his blog, and then with his latest book.

The remodeling of existing frameworks, well-described and rationalized but above all applied to Italian case studies, make Growth Hacking Mindset a book to browse, use when needed and, why not, read only the paragraphs that interest us most.

It's not about magic formulas, but about opening your mind to a constantly changing market, approaching it with personality and, above all, patience.