The Thinking Clouds at BIT Milan: Discovering the New Frontiers of Tourism

Last weekend, The Thinking Clouds participated in the BIT Fair in Milan , the most important event in Italian tourism. The Campania-based company's participation at the fair featured several presentations and talks on topics related to innovation and the evolution of tourism.

The company participated in the first three panels organized by the Startup Turismo Association, which discussed the metaverse, emotional engagement, food boxes, and villages ready to welcome a different type of tourism: that of smart workers. Important topics were addressed related to the discovery of new frontiers, not only geographical but also technological, and the need for innovation in the tourism sector.

Among the main events was a presentation of the Genius Loci platform, developed by The Thinking Clouds thanks to an Invitalia grant. Genius Loci is a platform that allows you to create virtual guides for cultural heritage and the surrounding area in just a few clicks, making the visit experience more engaging and interactive.

But The Thinking Clouds' participation at the BIT trade fair in Milan didn't stop there. The company also presented the HERA project, an empathetic engine for conversational artificial intelligence. The project, funded by the Campania Region as part of the "Campania Start Up 2020" public tender, represents one of the major technological innovations related to the tourism sector.

The panel discussion, "Unconventional tourism: all the pros and cons of a successful travel trend," featured Massimiliano La Rocca (CEO Lucus), Ines Di Franco (CEO VENTUNO ITALY | Italian Regional Food Experience), Livio Ascione (CMO The Thinking Clouds), and was moderated by Flavio Tagliabue. The panel discussed case histories and examples of the expertise of several startups that represent the true future of tourism.

In an ever-changing world, technological innovations are becoming increasingly important to make the travel experience more engaging and interactive. Thanks to startups, which with their technological capabilities and innovative thinking are invigorating the travel industry, the parameters of tourism are changing. The Thinking Clouds is one of these innovative companies, capable of developing cutting-edge projects for the tourism sector.

The Thinking Clouds' participation at the BIT trade fair in Milan was an important opportunity to present its innovations to the public and contribute to the debate on the future of tourism. The Campania-based company confirms its position as one of the most innovative and cutting-edge companies in the sector, always ready to meet future challenges.